Meet Senita

Meet Senita Whitelaw — Executive Coach & Strategic Consultant

I’m a change management strategist and leadership coach with 25+ years of experience helping organizations launch, lead, and grow programs that impact real people.

At S. Jabari Coaching, I work with executive directors, nonprofit boards, and small business leaders to translate strategy into action—whether you're scaling a mission-driven program or seeking clarity on your next move as a leader.

  • 25+ years leading strategic initiatives and organizational programs
  • Certified in change management (ProSci) and project leadership
  • Served professionals in healthcare, education, tech, media, and nonprofit spaces
  • Deep experience with remote teams, communications planning, and execution support
  • Recognized for excellence in leadership and delivery by peers and executives

Clarity. Integrity. Strategy. Sustainability.

I believe leadership should feel empowering—not exhausting. These values guide how I coach, consult, and collaborate with you and your team.