Charm School for Websites
Foundational Elements for a Solid Online Presence
Plan, build, and launch a website that does the work your business needs it to do — on whichever platform you choose.
Buy Now — $297Self-paced · Learn on any device · Return to any lesson anytime
Next: Two primary website types
A website with a plan behind it
This course walks through the same strategy and planning used on client websites, packaged so you can do it yourself.
- Small business owners building or rebuilding their own website
- Nonprofit leaders responsible for their organization's online presence
- Anyone who wants a clear plan before choosing a platform
- Owners who want a website that books, sells, and informs
Four modules, start to launch
Video lessons build on each other, from the first planning decision to the monthly upkeep after launch. The core course stays platform-neutral, so it works wherever your website lives.
Pre-Build Planning
Define what the website needs to do, study the competition, and map every page before building a thing.
Essential Website Elements
The pages, content, and search basics every solid website carries — and how to get them right.
Adding Features and Functionality
Booking, payments, forms, and more: choosing the features that serve the business and adding them with confidence.
Launch and Beyond
A clean launch, then the maintenance, security, and backups that keep a website healthy month after month.
The Accompanying Workbook
Every lesson has a page to complete, starting with Lesson 1.1. Fill it in on a computer or phone, or print it and write by hand.
Three Ready-to-Use Checklists
Pre-Build, Launch, and Monthly Maintenance checklists keep every step on track long after the course ends.
Two bonus modules, included
The core lessons explain what to do. The bonuses show where to do it on four popular platforms: WordPress, Shopify, GoDaddy, and Canva.
Platform Setup Guides
Step-by-step directions for finding and setting up every feature from Modules 2, 3, and 4 on each platform — SEO fields, apps and plugins, booking, maintenance, backups, and more.
Platform Deep Dive
Firsthand experience with the same four platforms: what each one does well, who it suits, and what it really costs beyond the monthly fee. A clear-eyed view for choosing the right fit.
Desktop, laptop, tablet, or phone
Watch a lesson on the commute, fill in the workbook at the desk, and pick up right where you left off.
Meet Senita Whitelaw
Senita has been building websites since 1997, designing sites for her own brands and for clients on Shopify, WordPress, GoDaddy, and Canva. As the founder of S. Jabari Coaching and author of Charm School for Business, she brings decades of project management to every build. This course packages the planning she uses with clients into a format you can follow on your own schedule.
Good to know
How long do I have access?
The course stays in your account, so you can return to any lesson, the workbook, and the bonuses whenever you need them.
Is the course self-paced?
Yes. The course is fully online, and every lesson is a video you can watch on your own schedule.
Which website platform does it cover?
The four core modules work on any platform. The two bonus modules cover WordPress, Shopify, GoDaddy, and Canva specifically.
Do I need technical experience?
No. The course focuses on planning, decisions, and the elements a solid website needs. The Platform Setup Guides point to exactly where each feature lives.
What do I receive after purchase?
Four video modules, two bonus modules, an accompanying workbook, and three checklists.
Build a website with a plan behind it
Four modules · Two bonus modules · Workbook · Three checklists
Self-paced · Learn on any device